This is an advertising poster for harry potter and the goblet of fire. It has a very distinctive but strict colour scheme, which consists mainly of dark blues and blacks. black usually is associated with death while the dark blues give an element of mystery to the poster. The dark grey clouds looming over the rest of the picture at the top, give a sense of evil and darkness which goes hand in hand with the harry potter films. Theirs a plain black area about three quarters of the way up the page which is placed just behind the main characters head to draw the audiences attention to the actors faces.
Possibly the main focus of the poster is the characters standing in order of importance, most importantly is harry potter. You can tell this by looking at the positions their standing in, with harry in front of the rest, ron and hermione either side of him behind him. behind them are the some other not as important characters. Also, harry is the only character looking right at the audience whereas the others are looking somewhere in the distance, which clarifies his importance as he is trying t connect with the audience.
The fact that the harry potter franchise uses the same lettering to represent the name of the film every time, makes the audience distinctively recognize that this is part of the harry potter franchise. This immediately attracts attention to the poster from their usual fan base. at the top of the screen, they've added saying at the top of the screen to set the scene for the audience by giving them a quick snippet telling them about the film. It says 'Everything is about to change, insinuating that this film may be different than the previous in the series. Below the harry potter title are some of the credits and below that it says 'The adventure continues november 16' which is telling us the release date while keeping to the harry potter film language suitable for their target audience; families.
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